Chart
We map the terrain first: data, unit economics, ICP, and the one metric that matters most.
Website, SEO & digital marketing
Websites and marketing that bring you more customers.
We build fast, easy-to-find websites and run the SEO, Google ads, and email that put your business in front of people who are ready to buy, on Google and in AI answers like ChatGPT.
Website Development·SEO·Email, SMS & Loyalty·Omni-Channel Advertising·Identity Resolution·
Services
What we do for you.
We run the full growth stack in-house, so acquisition, conversion, and retention all pull in the same direction: yours.
Website Development
Website Development
Hand-coded sites built to rank, convert, and get cited by AI.
Explore →SEOSEO
Technical, content, and authority SEO for Google and the AI answer engines.
Explore →Email, SMS & LoyaltyEmail, SMS & Loyalty
Lifecycle programs that turn one-time buyers into repeat regulars.
Explore →Omni-Channel AdvertisingOmni-Channel Advertising
CTV, programmatic, and Meta ads tied to real store visits and sales.
Explore →Identity ResolutionIdentity Resolution
Turn anonymous site visitors into contactable, ready-to-work leads.
Explore →Custom AI ToolsCustom AI Tools
Dashboards, internal systems, and AI automations built around how you actually work.
Explore →Website AccessibilityWebsite Accessibility
A free ADA check, plus an accessibility toolbar on every site we build.
Explore →Case study
See how we did it
We cut one client's $1,083 a month in software subscriptions to $0.
- Monday.com
- Zapier
- DocuSign
- Klaviyo
- Accessibility widget
- Heatmap tool
Only at Lodestar
Tools we built ourselves, for our clients' sites.
Most agencies rent the same plugins everyone else uses. We build our own, so your site can do things your competitors' sites can't.
Lodestar Pulse · Heatmaps
See where visitors click and get stuck.
Our own heatmap tool shows what people actually do on your site, so we fix what costs you customers instead of guessing.
- Click and scroll heatmaps on every page
- Flags rage clicks and clicks that go nowhere
- No cookies, and nothing anyone types is recorded
Lodestar Guide · Product finder
Help shoppers pick in seconds.
A few taps, or one typed sentence, and shoppers get three in-stock picks with plain reasons why. Built for any store with a big catalog.
- Reads your live catalog, in-stock items only
- Works for wine shops, garden centers, pet stores, and more
- Shows you what shoppers wanted that you do not carry
Lodestar Accessibility toolbar
A site every customer can use.
Every site we build ships with our free accessibility toolbar, and we fix the code underneath, not just the surface.
- Bigger text, higher contrast, and read-aloud
- Real fixes in the code, checked before launch
- Free accessibility check of any site in about ten seconds
Lodestar Guide, live
Four taps to your growth plan.
This is the same guide we build into client sites. Answer a few questions, or type one sentence, and it picks three answers with plain reasons. Then see it run on a real cafe menu.
Every client, every site
What you get when you work with us.
No tiers to decode and no add-ons to argue about. Every client gets all of this.
A site built to bring in customers
Hand-coded, fast on phones, and planned around what your customers search for.
Pulse heatmaps on every page
See where visitors click, scroll, and get stuck, and what we changed because of it. About Pulse.
Accessibility built in
Our accessibility toolbar on every page, plus fixes in the code before launch. How it works.
Ready for Google and AI answers
Schema, clean structure, and clear answers that ChatGPT and Google AI Overviews can quote.
Senior people, plain English
Senior operators run your account end to end, with monthly reporting tied to calls and revenue.
Month to month
No long-term contract. We earn the renewal every month, or you walk.
The platforms we run
Try it
The kind of tool we build in an afternoon.
Drag the sliders. This is a stripped-down cousin of the dashboards and calculators we build for clients, running live in your browser. Yours would pull your real data and look even better.
Revenue / mo$28,800
ROAS3.6x
Orders / mo160
Cost per order$50
Illustrative math, not a quote. Real builds run on your live data.
Powered by 
SumWizeOne system, every surface
Customers find you in more places than ever. We win all of them.
Discovery moved. It happens in map packs, AI overviews, voice assistants, and inboxes, often before anyone clicks. Most businesses are invisible on the surfaces that decide the sale.
Google & Map Pack
Rank in organic results and the local map pack, where high-intent buying decisions start.
AI Answers
Get cited by ChatGPT, Perplexity, and Google AI Overviews as the recommended answer, not your competitor.
Voice & Near-Me
Show up the moment a customer asks an assistant or searches ‘near me’ on the move.
Your Website
A fast, hand-coded site engineered to turn the visit into a booked lead.
Inbox & SMS
Owned email, SMS, and loyalty that bring customers back on your terms, not a platform's.
Paid & CTV
Amplify across paid search, social, and connected TV when you want to accelerate.
How we work
How we run your account.
Find the signal
Disciplined testing isolates the channels, audiences, and messages that genuinely move revenue.
Broadcast
We scale the winners, amplifying across paid, CTV, search, and lifecycle with intent.
Compound
Continuous measurement and iteration against your north-star, so gains stack instead of fade.
Owned vs. rented
Ads stop the day you stop paying. What we build keeps working.
Ads and rankings vanish the day you stop spending. The assets we build, your site, content, rankings, email list, and first-party data, stay yours and compound quarter after quarter.
Live case study
We rebuilt their site for the AI era. Then the traffic found them.
We moved a high-traffic retail client off WordPress and hand-coded a static site engineered to be cited by AI. Twelve months later, the numbers speak for themselves.
0
Search impressions, 12 mo0
Organic clicks+109%
Users, 90-day growth0
AI citations in CopilotSearch growth, WordPress rebuild to today
Google Search Console · 12 monthsThe challenge
The client was stuck on a slow WordPress site: invisible to AI tools and losing ground on Google. Templates don't get cited.
What we did
We hand-coded a static HTML site with full schema, structured data, and answer-engine optimization, engineered from the ground up to be the source AI tools quote.
The results
667K impressions and 20.5K clicks in 12 months, +109% users in 90 days, and 945 citations in Microsoft Copilot, plus pickups across ChatGPT, Perplexity, and Google AI Overviews.
Cited by
Start here
See where customers can and can't find you.
Before you spend a dollar, we run a free visibility audit: a plain-English scorecard of where you show up across search, AI, your site, and your funnel, what the gaps are costing you, and the fastest path to more revenue.
No obligation. The audit is yours to keep.
Get your free audit →Sample visibility score
Google & Map Pack9/20
AI Answers4/20
Website & Conversion14/20
Email & Retention6/20
Paid & Reach8/20
Total visibility41 / 100
FAQ
Questions we get a lot.
What does Lodestar actually do?
We make you the business customers find and choose, across search, AI, and your site, then convert and keep them with email, CRM, and ads. One team, one system.
How are you different from a normal SEO agency?
We build owned assets that compound and report revenue, not rankings alone. And senior operators run your account start to finish.
How long until I see results?
Technical and site wins land fast. SEO, content, and authority compound over 60 to 90 days and keep climbing.
What does it cost?
It’s scoped to your market and goals, and we validate the range up front. No surprises, no lock-in.
Which services do I have to buy?
Only what moves your number. Start with websites and SEO, then add email, CRM, ads, or identity resolution as you grow.
What is the free audit?
A plain-English scorecard of your visibility and funnel, the cost of the gaps, and the fastest path to more revenue. Yours to keep.
Ready when you are
Ready to get more customers?
Book an intro call. We'll pressure-test your growth model and show you where the fastest gains are hiding. No pitch theater.
Start a project →